SaaS and technology businesses are location-independent, valued on recurring revenue metrics, and attract the widest buyer pool of any SMB category — from strategic acquirers seeking product capabilities to search funds and PE platforms seeking cash-flow. Churn rate, ARR growth, and CAC:LTV are the numbers that determine your valuation.
Strategic Acquirers
Larger software companies seeking product capabilities, customer base, or market entry. Often pay the highest multiples — but require clean IP, a stable team, and a clear integration story.
Search Funds & ETA Buyers
Entrepreneurship-through-acquisition (ETA) buyers, often MBA-backed, seek profitable, owner-operated SaaS and technology businesses with clear management succession.
PE & Roll-Up Platforms
Private equity firms and vertical SaaS roll-ups acquiring multiple SMB software companies in a single niche. Speed and standardised diligence are their hallmark.
$7,500 non-refundable engagement fee, credited at close. Reverse Lehman — minimum $25,000.
10%
First $1M
8%
$1M – $2M
6%
$2M – $3M
4%
Above $3M
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